FAST BY DEFAULT
Performance is a design decision, not a cleanup task at the end.
parag / india / 2026
ABOUT / THE HUMAN
A designer’s eye.
An engineer’s mind.
I’m Parag. I work across web design, development, and AI engineering, bringing visual ideas and the code behind them into the same conversation.
I started with WordPress themes and kept going until I was wiring up Node backends, vector stores and agents that actually cite their sources. Today most of my work sits where design, performance and automation meet.
I like short feedback loops. Weekly previews on a real URL, no 40-page decks, no surprise invoices. You should be able to click the thing you are paying for while it is being built.
When I am not building for clients, I am making tools for myself: a desktop task sorter, a spray-paint canvas, a retrieval engine that refuses to guess. That is usually where the next client idea comes from.
Based in India. Working worldwide. Replies within a day, usually faster.
EDUCATIONMCA · IGNOU
BCA · Makhanlal Chaturvedi Univ.
BCA · Makhanlal Chaturvedi Univ.
FOCUSWeb · AI agents
Custom tools
Custom tools
MODEFreelance
Remote, worldwide
Remote, worldwide
HOW I WORK
FOUR RULES.
NO EXCEPTIONS.
These are the things I refuse to compromise on, even when the brief gets weird.
NO TEMPLATES
The layout should fit the business, not the other way around.
OWN YOUR SHIT
You get the accounts, the code and a handover you can follow.
LOUD, NOT NOISY
Personality is good. Confusing the visitor is not.
05 / TOOLKIT
THE STACK
Tools I reach for. Not a religion — a toolbox. The right one depends on the job.
01
WordPress
Custom themes, WooCommerce, blocks
02
Shopify
Liquid, themes, checkout
03
Node.js
APIs, dashboards, bots
04
JavaScript
The glue for everything
05
Java
Desktop tools, SQLite
06
Python
RAG, agents, scripts
07
FastAPI
Async APIs, auth, isolation
08
LangChain
Tool-using agents
09
LangGraph
Planning and state machines
10
RAG
Retrieval, re-ranking, citations
06 / PROCESS
HOW IT GOES
No black boxes, no surprise invoices. You see the work as it happens.
01
BRIEF
DAY 0Goal, audience, budget. One call or a long message — both work. We agree on what “done” means before anything starts.
02
DESIGN
WEEK 1A layout you approve before a line of code is written. Two directions max, so we don’t disappear into options.
03
BUILD
WEEK 2—4Weekly previews on a real URL. Fast, responsive, accessible. You can click it, break it and comment on it.
04
LAUNCH
LAUNCHDomain, hosting, analytics and a handover you can actually follow. You own the accounts and the code.
05
CARE
ONGOINGFixes, speed, backups and updates. Optional monthly care, never a hostage situation.
NOW YOU KNOW
LET’S MAKE
SOMETHING LOUD.
If that sounds like your kind of person, send a brief. I reply within a day.
START A BRIEF ↗